(назад к списку)
С сайта www.disney.com
Посетители хотят развлечься и получить удовольствие
Ваш сайт не является слишком серьезным и не носит информационного характера.
site should not a very "serious" or highly informative
character. The fact that the site is fun to visit
and its content is in line with that is reflected in the site's design. Providing a fun experience is more
important than providing the easiest and clearest way to access useful
information, as in an Information Seeking
experience. Such sites are typically Branded Promotion Site
or a site where
the topic is directly about fun or leisure e.g. cartoon-related, hobbies etc.
Fun inspired elements can also appear on "serious sites" to "break" the
seriousness and provide some contrast. For example, a game can appear on a News Site
, Automotive Site
or a Corporate Site
Add challenging and surprising elements to your site,
supported by additional visual fun-adding details, to create a highly
interactive and visual experience.
Making your site more fun or
entertaining can be done by applying a combination of specific interactive
elements and an appropriate visual style.
For interactivity to be more
"fun", it needs to be challenging
, requiring users
how things work or behave. Users will have to learn how the
site works and what it has to offer. Users may even have to improve
their motor or mental skills for successful interaction. When
designing of a sustained fun on a site, the site may include game elements such
against others and get rewarded
when they reach a
. Typical elements that have such a challenging interaction
and Overlay Menu
. In both cases
users need to explore or act first in order to get access to the navigation.
Concerning the visual style, more fun means being positively surprised.
For example by being playful, cartoonlike, round and not straight, using soft
colours, black outlines and strong contrasts (no gradients). Other means include
the use of metaphors, making things that are out of proportion or combinations
of things that normally don't go together. Playful music and the use of
animation or animated transitions may also help. The use of many visual elements
will make pages download slower but that is ok as long as the visuals are good
enougha nd worth the waiting.
When looking at web design, certain
elements have a more fun or entertaining aspect:
- Guided Tour
can be a nice way
to explain users how to use a particular product.
- Interactive Games can
provide some real entertainment to even otherwise serious web
A crucial element in creating a highly interactive experience,
is to make it challenging. This mean that interactivity is made more
diffucult than necessary. Otherwise, there would be no need for discovery
and the joy of "aha, now I understand how this works!" will never occur. Of
course, the fun would not be complete with a visual style that makes a positive
and surprising impact on users. Using cartoon-like characters, and a playful
visual style helps to create such a surprising impact.
www.barbie.com makes use of
Minesweeping in combination
with animation for a challenging homepage that also an appropriate visual
, Ini's site met image
(назад к списку)